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10 Good Reasons to have a website.....

1. Credibility
A business with no phone number or address has very little credibility and can appear amateurish. Likewise, a business with no website and/or e-mail address can also have the same result. No matter how small or large your business is (sole trader or multi-national) a website is essential if your business is to be taken seriously.

2. Available 24/7
A website markets your business even when you are asleep, out shopping or on holiday! It’s available to anyone, anywhere in the world, 24 hours a day, 365 days a year.

3. Changes
Details of new products and/or services can be instantly added to your website, as can any amendments to information or changes in prices.

4. Marketing
Placing an ‘advert’ on your website will remain there for as long as you wish – unlike magazine or newspaper advertising which have a limited periodicity and is much more costly.

5. Competitors
Your competitors may already have a website – if so then you need to join them and do it better. If not, then you need to be one step ahead of them.

6. On-Line Sales
If you have a product, or products, to sell then having an on-line shop is an absolute must as internet shopping is now an accepted way to purchase items.

7. Monitoring Visitors to your Website
It can be difficult to monitor magazines or newspaper advertising. Websites can be monitored, using analytical tools, to ascertain the number of visitors to your site, how long they spend on the site, what words they have used to find your site and what particular pages on your site are being viewed.

8. Increases Geographical Area
Quite simply, a website can reach potential customers from all over the world.

9. Frequently Asked Questions (FAQs)
How often do you spend time talking about the same topic over and over again to different customers – either in person or on the phone. A website can include a page of FAQs which, invariably, will not only save you time, but also your customer. A page of FAQs can constantly be added to as new queries are made.

10. Convenience
People don’t like to be pressurised by sales people. A website enables your customers to view what you have to offer in the peace and quiet of their own home or office. It also enables them to look at everything you have to offer, rather than just a specific item if they visit your premises.